Baja California Sur Updates the Embrace It Program for International Visitors
Baja California Sur has announced an update to its Embrace It tourism contribution program for international visitors. Effective January 1, 2026, the fee will increase to 488 Mexican pesos per person, supporting environmental conservation, tourism infrastructure, and local community initiatives across the state.
Embrace It Initiative Will Continue in 2026 for International Travelers Visiting Baja California Sur
Baja California Sur has confirmed that the Embrace IT tourist tax will continue through 2026, requiring international visitors to pay a 470 MXN fee to support sustainable tourism and regional improvements.
Embrace it: One Voice for the Development of BCS
Strengthening alliances for sustainable tourism: Leaders from finance, tourism, and the private sector stand united with TTMx to deliver a streamlined, collaborative approach to the Tourist Tax program.
TTMx Shares Update on Embrace IT Tourist Tax
In this interview with Open Jaw, TTMx shares how they’re working alongside the Baja California Sur government to implement QR code checkpoints as part of the new Embrace IT tourist tax program.
Baja California Sur Introduces New Embrace IT Tourist Tax
Baja California Sur has recently announced the introduction of the "Embrace It" tourist tax, aimed at funding sustainable tourism initiatives and enhancing visitor experiences across the state.